Proton Privacy
YouTube Channel Graphics Package
Proton is a technology company focused on privacy and secure communication. Their work often deals with complex topics like data protection, surveillance, and digital rights. For their YouTube channel, the challenge was not just visual consistency, but credibility. The graphics needed to support reporting and education without feeling decorative or promotional.
The Challenge
Proton’s YouTube content spans interviews, investigations, data explainers, and archival material. Existing graphics lacked a unified system and were difficult to scale across formats, editors, and timelines. The team needed a visual language that could handle dense information clearly, remain neutral in tone, and be applied reliably.
Design Approach
The design leans away from softness and gradients and toward contrast, structure, and restraint. Black, white, and Proton’s core purples form the foundation, with accent colors used sparingly to support data and emphasis. All assets are built on a custom pixel grid inspired by data flow—a 120 × 120 system that governs layout, spacing, and motion. This structure is reinforced through animated backgrounds and transitions that move deliberately on 120 and 60 unit increments.
Motion is treated as behavior rather than decoration. Animations are deliberate, paced, and repeatable, designed to support comprehension and avoid distraction. Visual motifs such as pixels, masking, and reveal reference ideas of data, access, and control without literal illustration.
Deliverables
We created a complete in-package graphics system, documented in a design guide, including:
Visual identity rules for in-package use
Lower thirds, upper thirds, and source labels
Text cards for headlines and paragraphs
Mortises for sourced and social content
Charts, timelines, maps, and callouts
Transitions, looping patterns, and background systems
Motion templates and MOGRTs for editorial use
All elements were built on a shared grid and spacing logic, with controls designed for real-world editing workflows.
Credits
Art Director: Jay Liquori
Graphic Design: Ana Areias
Motion Design: Rio Roye
Motion Design: Jay Liquori
Proton
Creative Director: Alexander Miller
Producer: Chris Cannucciari